Primer Red Sample Pot

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  • Primer Red Sample Pot
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Price: $11.95
Product ID : 32025



Deep red ochre is a color used in practically every culture from Venetian palaces to Vietnamese temples. Red earths were plentiful and relatively easy to obtain for early cultures so the color was often used for priming furniture and as the base coat for gilding. It is a wonderful color on its own or as a base for other colors, particularly when distressing.

Please note that as a result of Annie Sloan Chalk Paint becoming a global product the formula has been slightly altered, resulting in a slightly softer palette of colors. Whereas colors previously were a bit brighter, you will notice a more mellow tone. This is in keeping with Annie's love of soft European tones with no harsh pigments. If you're unsure of how your chosen color may have been effected please do not hesitate to contact us, we are always available to assist you whether it is help with a color choice or a desired finish.

There will also be a change in packaging of the Chalk Paint® throughout 2019, this will impact all colors as the US becomes aligned globally.  What does this mean..?  Chalk Paint® by Annie Sloan is sold worldwide: Australia, Germany, Greece, Italy, Japan, Russia, South Africa and Spain!  The packaging of the paint will be transitioning so that all countries are aligned.  


You will find that all colors in the new sample cans will be slightly thicker.  Keep these tips in mind as you start your project with the new version of Chalk Paint®


  1. A light touch with your brush is needed. The paint spreads much more easily so only a light touch with a brush is needed. No need to scrub the paint on. Using an Annie Sloan paint brush is important as the brush is designed for the consistency of the paint and allows for a more even finish.
  2. Use a spray bottle (filled with water). Spritz as you move along, this allows for nice even dispersion of paint along a long linear surface area or when you want less texture. 
  3. We love using the spray bottle with the Sanding Pads. This distresses your paint beautifully, looking more like well-worn furniture. It also cuts down on any dust you might otherwise have as a result of sand paper. 

We are sorry – there are NO RETURNS on any of our paint products.  You will find this to be true with every stockist.  By not allowing refunds or exchanges this guarantees that the product you receive has never been previously shipped or opened etc.  It’s the only way we can be sure your product has never been compromised.  We apologize for any issues this may cause. Choose your color wisely or call us.  We work with the colors everyday and are very knowledgeable regarding the colors.  We are always available to assist you with your design ideas!


-Great Flat Rate Shipping, no handling fees

-Free Color Chart Included

-We Ship Every Day, Tuesday through Friday

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